Tuesday, April 15, 2008

eMalls & e-Tailing - Synergizing Online & Offline Sales

e-Mall is no more new buzz keyword.

With boost of e-tailing; brick and mortar companies get expertise in attractive customers to their online trade centers or eMalls.

Here are most visited online retail traders in multiple segments.

1. Sears - Clothing, footwear, bedding, furniture, jewelry, beauty products, appliances, housewares, tools, and electronics.

2. Costco - largest membership warehouse club chain in the world

3. CompUSA - Carlos Slim, Owner; Roman Ross, CEO; Mike Bryk, CFO; Gabriela Villalobos, EVP, Sales and Operations

4. K-mart - Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.

5. Guitar Center - Musicial instruments, Recording equipment, accessories

6. The Sports Authority - USA's largest full line sporting goods retailer.

7. G N C American commercial enterprise focusing on the retail sale of health and nutrition related products, over the counter drugs, and foods/food supplements world-wide

8. Michaels - Over 900 Michaels Arts and Crafts Stores

9. Wall mart stores - Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, and the largest toy seller in the U.S

10. Hollywood Video

Promoting e-commerce is not possible only by online.

Most of brick and mortar retailing businesses have set up trends of online retailing. Brain Bubbles identifies most visited 75+ retailing trade portals

Brick and mortar companies are now a days trying synergizes online and offline sales. Philip Bannister identifies Ten Best Practices of Online Retailing.

1. Go to the Buyers

2. Optimize Home Page Design

3. Content Partnerships

4. Persistent Shopping Cart

5. Strong Supporting Images and Content

6. Promote Online and Offline Synergies

7. Excellent Store Locator

8. Excellent Search Engine Capabilities.

9. Clear Customer Support Options

10. Strong and Relevant Cross Selling

Jay
Brain Bubbles

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